Shiny New Toy Syndrome: Don't Buy These So-Called Sucker Yields

Jun. 05, 2021 7:00 AM ET, , , , , , , , , 112 Comments

Summary

  • I make my living by successfully avoiding “shiny new toys” – and advising others to do the same.
  • I’ve become the poster child for calling out “sucker yields.”.
  • Think twice before you decide to become mesmerized with shiny toys like these ones.
  • Looking for a helping hand in the market? Members of iREIT on Alpha get exclusive ideas and guidance to navigate any climate. Learn More »

Retro Robot wound up with key. Isolated with clipping path
Photo by Kirillm/iStock via Getty Images

Far too many investors suffer from “shiny new toy syndrome.” For that matter, too many people in general are afflicted by this condition.

Or should I call it a disease?

If it’s the former, you could call it the human condition – a

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This article was written by

119.52K Followers

Brad Thomas has over 30 years of real estate investing experience and has acquired, developed, or brokered over $1B in commercial real estate transactions. He has been featured in Barron's, Bloomberg, Fox Business, and many other media outlets. He's the author of four books, including the latest, REITs For Dummies.

Brad, along with HOYA Capital, lead the investing group iREIT®+HOYA Capital. The service covers REITs, BDCs, MLPs, Preferreds, and other income-oriented alternatives. The team of analysts has a combined 100+ years of experience and includes a former hedge fund manager, due diligence officer, portfolio manager, PhD, military veteran, and advisor to a former U.S. President.

Note: Brad is also related to Nicholas Thomas who contributes to Seeking Alpha.

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Analyst’s Disclosure:I am/we are long ESS, O, MAA. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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