Hyundai Gains Most 2020 Automotive Market Share In Puerto Rico

Summary

• With more than 3 million people, Puerto Rico constitutes 0.65% of the overall U.S. new car market. Sales were down 11% in 2020, compared to 14% for the U.S. overall.
• The dominant brand in Puerto Rico is Toyota, which was down 13% and lost 0.7% market share.
• The biggest market share gain came from the #2 brand, Hyundai, which was down only 5% and as a result gained a full percentage point in market share.
• Ford was the only brand of the major players which managed to be flat for the year, causing it to gain 0.8% market share.
• The nameplate which contributed the most incrementally in 2020 to catapult Hyundai’s PR market share was the Venue, which constituted a whopping 14% of its entire U.S. sales number.

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NOTE: A version of this article was first published on or about June 30, 2021, on my Seeking Alpha Marketplace site.

Puerto Rico is one of six inhabited geographies that are U.S. territory but not a state, and it is by far

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At the time of submitting this article for publication, the author was short Tesla (TSLA). However, positions can change at any time. The author regularly attends press conferences, new vehicle launches and equivalent, hosted by most major automakers.