JetBlue: Chasing Multiple Strategies Hoping For Margin Improvement

Aug. 05, 2021 10:04 AM ETJetBlue Airways Corporation (JBLU) StockAAL, JBLU
Tim Dunn
1.99K Followers

Summary

  • JetBlue built an innovative airline model based on premium low cost service.
  • The New York headquartered airline was a financial darling during the last decade.
  • JetBlue is pursuing a number of strategies that they hope will improve their margins.

jetBlue Airbus A320 landing St. Maarten
Boarding1Now/iStock Editorial via Getty Images

The covid era necessitated that many businesses perform a reset of their strategies and the airline industry has been no different. Some airlines made relatively few changes to their strategies during the COVID era, continuing their

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