Niu (NASDAQ:NIU) runs a business model, which is growing at the double-digit, and has access to a large amount of information from phone apps. If the company knows how to assess its data, and continues to invest in technology
Niu's Big Data Assessment Offers More Than 43% Upside
Summary
- NIU commenced operations in September 2014 and sold the first NQi-series smart e-scooters in 2015. The company’s brands intend to be a symbol of style, freedom, and technology.
- The management does not only use the data to offer better products and services along with smart maintenance. NIU makes the best use of behavioral data to strengthen brand loyalty.
- I expect sales growth of 20%-16% from 2024 to 2030, a CFO/Sales close to 12.5%, and a free cash flow margin of 8.35%-10.48%.
- NIU will be able to increase its marketing efforts and R&D in artificial intelligence. In my view, a significant amount of cash is one of the best indicators of future sales growth.
- The management will not decrease its marketing efforts because in my view, it is the only way NIU’s omnichannel retail model could work.
Analyst’s Disclosure:I/we have a beneficial long position in the shares of NIU either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
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