Market Overreaction? Cumulative Fitness Industry Research

Nov. 29, 2021 12:03 PM ETBFXXQ, PTON1 Comment
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Summary

  • This write-up looks to take an analytical approach to find industry trends that are presented in the research.
  • In 2019, one research suggested that 85% of participants also trained at home.
  • Another more recent survey finds that 88.65% of those who work out at home, use equipment during their workouts.

Man working out on exercise bike at home

Morsa Images/E+ via Getty Images

Introduction/Thesis

My journey into researching the At-home Fitness Industry (AHFI) was initiated when Nautilus (NLS) fell onto my radar. The market tends to be forward looking, and thus, it priced AHFI stocks as lucky beneficiaries of the

This article was written by

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An avid equity analyst with years of experience working at some of the largest global research houses. I have a keen interest in identifying and diving deep into the weeds of a company to understand the story behind it.

Analyst’s Disclosure:I/we have a beneficial long position in the shares of NLS either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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