AB Electrolux (publ) (OTCPK:ELUXY) Q4 2021 Earnings Conference Call January 28, 2022 3:00 AM ET
Company Participants
Jonas Samuelson - President, Chief Executive Officer & Director
Therese Friberg - Chief Financial Officer
Sophie Arnius - Head of Investor Relations
Conference Call Participants
James Moore - Redburn
Johan Eliason - Kepler Cheuvreux
Andreas Willi - JPMorgan
Andre Kuhnnin - Credit Suisse
David MacGregor - Longbow Research
Gustav Hageus - SEB
Christer Magnergard - DNB Markets
Uma Samlin - Bank of America
Martin Wilkie - Citi
Jonas Samuelson
Good morning and a warm welcome to Electrolux Fourth Quarter 2021 Results Presentation. With me this morning, I have Therese Friberg, our CFO; and Sophie Arnius, our Head of Investor Relations. I would like to mention that this session is recorded and will be available on our website as an on-demand version.
Let's look at our performance in 2021. I'm proud of our achievements in 2021. We had record sales and earnings, meeting or exceeding all of our financial targets and delivering strong profitable growth. Market demand was strong for the full year as consumers continued to invest in their homes. Demand remains above pre-pandemic levels, even though we saw a normalization in the second part of 2021. Organic sales growth for the year was over 14%.
Our attractive product and brand offering continued to deliver an improved mix. And global consumer star ratings increased to 4.65 out of 5 in 2021, driven by well-accepted product innovations. We continue to grow our strategic aftermarket business in absolute numbers. It remained at 7% of group sales for the year, given our significant growth in total net sales. We strengthened the direct-to-consumer platform, with opportunities to further interact directly with consumers. We're now active in nearly 40 markets by the end of 2021 and we're scaling up the business in many of those markets. We successfully
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