Inuvo Applying Artificial Intelligence To Digital Marketing

Summary

• Worldwide digital advertising spend was $521 billion in 2021, forming a lucrative market opportunity for service providers with intelligence on consumer online behavior.
• Marketers are losing a long-standing tool to target consumers with online ads as more and more Internet browser platforms are banning ‘cookie’ technology that is thought to violate consumer privacy.
• Inuvo’s patent-protected platform called IntentKey is a timely alternative that uses anonymous signals derived from artificial intelligence to guide optimum advertising placement.
• Inuvo is experiencing rapid market adoption. Sales in the first quarter ending March 2022 were $18.6 million, representing 75.5% year-over-year growth.
• INUV appears undervalued compared to peers in advertising, information services, and Internet software groups. Strong year-over-year comparisons in the next few quarterly reports could trigger revaluation.

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Introduction

Seemingly all-encompassing, the Internet can feel crowded and overwhelming. People keep using it because it provides convenience and cost savings for all sorts of consumer priorities like shopping, education and health care. Leave aside all those delightful puppy and kitty videos. The fact

Analyst’s Disclosure:I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.