Rixipix
Investment Thesis
American Express (NYSE:AXP)’s stock price has increased by 37% since my last report in December, which I believe was caused by their improved dynamics with Amex consumers and appealing well to the preferences of younger
American Express: GenZ Travel Play
Summary
- American Express' stock price has increased by 37% due to improved dynamics with Amex consumers and appealing to Gen Z's preference for unique experiences.
- The future growth of Amex relies heavily on attracting and retaining Gen Z customers, who make up over 60% of new Amex accounts.
- Amex's strategic focus on premium benefits and loyalty appeals to Gen Z and provides a strong buffer against rising credit card default risks.
This account is managed by Noah's Arc Capital Management. Our goal is provide Wall Street level insights to main street investors. Our research focus is mainly on 20th century stocks (old economy) undergoing a 21st century transformation, but occasionally we'll write on companies that help transform 20th century firms as well. We look for innovations in a business model that will cause a stock to change dramatically. Associated with SA contributor Elijah Buell.
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