Sweetgreen Goes Nationwide
Summary
- The company successfully expanded its addressable market beyond salad lovers through new protein menu items.
- New store locations, particularly in the Southeast, Texas, and Midwest, are outperforming existing stores.
- The Infinite Kitchen concept has proven successful, with the Naperville location achieving $2.8 million in first-year sales and a 31.3% restaurant-level margin.
- The company's health-focused philosophy aligns with growing consumer trends towards organic and healthier food options.
- Sweetgreen's local sourcing strategy, initially seen as a cost disadvantage, is becoming a competitive advantage and potential long-term moat.
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