NYC based family office. Out of curiosity to learn consumer behavior like why we do what we do it in certain ways, started our investing journey. Through consumer research across geographical areas such as (U.S., France, China, Japan, Mexico and many others) as well as different ethnic groups (White, Black, Latin and Asian), we started to link the relationship between economy and cross culture history(feminism, street culture, retro, and much more). We developed a system that evaluates effectiveness of company strategies. We enjoyed working with focus group globally, traveled between different markets and studied consumer behaviors. The life experience nurtured and molded us to gradually realize our interest as professional Investors, and social anthropologists.