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Crocs: Near-Term Pressures May Keep The Stock In Check
Summary
- Crocs stock dipped ~19% despite better-than-expected results due to lower HEYDUDE performance expectations and EBIT margin pressure for 2025.
- Management's focus on brand building over performance marketing for HEYDUDE will likely lead to higher SG&A expenses and slower revenue growth in the near term.
- Historical guidance cuts for HEYDUDE raise concerns about market perception of future guidance, potentially limiting investor excitement.
- The strong USD poses a headwind for Q4 ’24 revenue and profitability, adding to near-term challenges despite the stock's cheap valuation.
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