Why Wall Street Has Been Too Bearish On Hershey

Matt Rego profile picture
Matt Rego
132 Followers
(10min)

Summary

  • Hershey stock has underperformed in 2024, but my DCF model suggests a potential upside of 34.50% to 58% from current levels.
  • Rising cocoa prices and changing consumer behaviors have impacted Hershey, but product diversification into non-chocolate snacks offers growth potential.
  • Hershey’s current 3.29% dividend yield provides a “get-paid-while-you-wait” scenario for investors, enhancing its attractiveness.
  • Despite recent headwinds, the company's strong brand and strategic acquisitions position it well for a rebound and long-term growth.

Hershey"s Chocolate Bar

sandoclr/iStock Unreleased via Getty Images

The Hershey Company (NYSE:HSY), the world-renowned chocolate maker with its iconic products like Hershey Kisses and Reese’s, has struggled immensely over the past year. While the S&P 500 (SP500) saw gains

This article was written by

Matt Rego profile picture
132 Followers
Financial markets and the world of money has fascinated me since the young age of 14. Since 2007, I have engaged in investments and trading of stocks, options, mutual funds, bonds, ETFs, commodities, futures and forex. However, my main interest remains in stocks, mutual funds, and ETFs for the purposes of intermediate-to-long term investing and retirement investing. I also enjoy retirement portfolio management of my own IRA and family members.Since 2010, my strong interest in research and analysis of investments has led me to pursue a job-turned-passion for freelance financial writing. Since beginning my financial writing career on Seeking Alpha, my articles have gone on to be published on other notable websites such as: Investopedia, Google Finance, Yahoo Finance, CBS MoneyWatch, Valuewalk, Emerging Growth, and more. Additionally, my content has received honorable mentions in articles from Barron's Magazine and New York Post.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of VOO either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

I own shares of Hershey's through the VOO S&P 500 index ETF.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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