BRC Inc.: Energy Drink Launch May Turn Out Challenging
Summary
- BRC Inc.’s coffee business shows mixed results. The DTC business is declining, offset by underlying wholesale growth. Profitability has improved well, but a recent coffee price surge causes future pressure.
- BRC launching the Black Rifle Energy branded energy drink in Q4 with Keurig Dr Pepper distribution, but the launch may have major competitive challenges.
- Despite ambitious financial targets, I remain on the BRCC sidelines for now due to uncertain future earnings.
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