Alphabet Is Starting To See How Hard It Is For The Champ To Stay Forever On Top

Marc Gerstein
6.42K Followers
(27min)

Summary

  • Alphabet Inc./Google got to the top based on the pioneering brilliance of its approach to web search… But history tells us staying forever on top is hard, if not impossible.
  • GOOGL’s search dominance is under attack from AI-based search and from web publishers who’ve learned to game its system (and elevate low-quality websites).
  • The company will have to break a precedent to stay strong. Unlike with early search, Alphabet shows no unique brilliance in an AI field populated as it is with many geniuses.
  • This poses an existential challenge to GOOGL’s search advertising business, which provides the overwhelming majority of its revenues and profits… The other stuff is barely worth mentioning.
  • GOOGL’s rhetoric about being an AI company strikes me as unrealistic, disproportionate to how its AI is likely to power advertising in the future… I’m not bullish on the stock.

Struggling Businessman Clinging to Edge of Windblown Rock

PeskyMonkey/iStock via Getty Images

“Becoming number one is easier than remaining number one.”

That’s because:

Competitors are always gunning for the leader, so resting on your laurels is not an option. Success requires ongoing effort to improve and defend your position

This article was written by

6.42K Followers
After 43+ years working for one investment research company or another, I finally retired. So now, I’m completely independent. And for the first time on Seeking Alpha, I won’t be working based on anybody else’s product agenda. I have only one goal now… to give you the best actionable investment insights I can.I have long specialized in rules/factor-based equity investing strategies. But I’m different from others who share such backgrounds. I don’t serve the numbers. Instead, the numbers serve me… to inspire HI (Human Intelligence) generated investment stories. I definitely understand quant investing, including factors and what not (AI before it was called AI). But I don't agree with what other quants do. Rather than be obsessed with statistical studies that are no good for any time periods other than the ones studied, I combine factor work with the underlying theories of finance including classic fundamental analysis to get the true story of a company and its stock. Investing is about the future. So numbers (which necessarily live in the past) can take us just so far. They’re at their best when they cue us into stories that shed light on what’s likely to happen in the future. And that’s how I use them,I’ve had a pretty colorful career. Besides a full range of experience covering stocks from lots of different groups (large cap, small cap, micro cap, value, growth, income, special situations … you name it, I covered it) I’ve developed and worked with many different quant models. In addition, I formerly managed a high-yield fixed-income (“junk bond”) fund and conducted research involving quantitative asset allocation strategies such as are at the foundation of what today has come to be known as Robo Advising. I formerly edited and or wrote several stock newsletters, the most noteworthy having been the Forbes Low Priced Stock Report. I previously served as an assistant research director at Value Line.I also have long had a passion for investor education, which has resulted in my having conducted numerous seminars on stock selection and analysis, and the authoring of two books: Screening The Market and The Value Connection.I’m looking forward to my new incarnation on Seeking Alpha. I hope you enjoy what I offer. But if you don’t, feel free to tell me why in the comment sections. I’m a big boy. I can handle criticism. (But please don’t call me “stupid.” That’s my wife’s job!)

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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