Zeta Global: A Contender For Leadership In The Growing MarTech Market

Invest Heroes
2.41K Followers
(11min)

Summary

  • Zeta Global offers a comprehensive marketing platform with AI-driven tools for personalized messaging, data management, and targeted advertising across multiple channels.
  • The company is poised for growth with a projected 20%+ revenue CAGR through 2021-2025, driven by increasing MarTech budgets and AI adoption.
  • Zeta's unique all-in-one marketing solution outpaces competitors, with a rising ARPU and expanding customer base, particularly among high-paying advertising agencies.

Close-up of woman professional with infographic report on digital tablet in office

Luis Alvarez

Zeta Global’s business

Zeta (NYSE:ZETA) helps brands and marketing managers automate advertising campaigns, personalize customer relationships, and raise the efficiency of investments in advertising.

Zeta’s core offering is the Zeta Marketing Platform, or ZMP, which is made up of

This article was written by

2.41K Followers
Invest Heroes LLC is a CIS-based research firm founded in 2018. Since then, we provide equity and fixed income research services which become more and more well-known locally among both professional investors and private clients. Here’s what we do: - Cover top 120+ Russian, US and Chinese stocks - Cover 200+ Russian bonds (corporate, SOE’s) Provide our research as a paid service to several institutional clients, a couple dozen of asset managers/PM’s and about 3000 private clients Our team consists of 2 strategists as well as a team of analysts (equity market team & 1 fixed income). 9 analysts are currently working in our team, which has achieved global professional recognition. In the first year, we got into the Refinitiv and Factset, in the second year our estimates began to participate in the Refinitiv consensus, in the third year we are the best analysts in the Refinitiv rating for a number of Russian companies and we are in a process of signing with S&P Market Intelligence. Our forecasts are often ahead of the market, because of detailed business model built for each company. Contact details Sergey Pirogov CEO +7 (919) 762 76 64 s.pirogov@invest-heroes.ru Aleksandr Sayganov Head of Research +7 (708) 1238294 a.sayganov@invest-heroes.ru

Analyst’s Disclosure:I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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