Starbucks: Despite New Leadership Efforts, Customer Tastes Appear To Be Changing

Gary Alexander
31.24K Followers
(12min)

Summary

  • Starbucks faces weak sales growth, rising costs, and intense competition, making its premium valuation hard to justify despite management's rapid turnaround efforts.
  • Consumer shifts toward specialty coffee, costly store renovations, and fierce competition in China and the U.S. threaten Starbucks' market share and profitability.
  • Q2 results showed only modest revenue growth, declining U.S. traffic, and significant margin erosion due to higher labor and operating costs.
  • At nearly 30x forward earnings and with no quick fixes in sight, I recommend avoiding Starbucks stock and waiting for a more attractive entry point.
Starbucks coffee sign hanging outside a shop

JohnFScott

When Brian Niccol was announced CEO of Starbucks (NASDAQ:SBUX) to succeed Laxman Narasimhan in August, the stock leapt immediately to the mid-$90s and kept climbing above $110, as investors banked that the ex-Chipotle (CMG) leader could swiftly

This article was written by

31.24K Followers
With combined experience of covering technology companies on Wall Street and working in Silicon Valley, and serving as an outside adviser to several seed-round startups, Gary Alexander has exposure to many of the themes shaping the industry today. He has been a regular contributor on Seeking Alpha since 2017. He has been quoted in many web publications and his articles are syndicated to company pages in popular trading apps like Robinhood.

Analyst’s Disclosure:I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

Recommended For You

About SBUX Stock

SymbolLast Price% Chg
Market Cap
PE
Yield
Rev Growth (YoY)
Short Interest
Prev. Close
Compare to Peers

More on SBUX

Related Stocks

SymbolLast Price% Chg
SBUX
--