Priority Technology: Undervalued Fintech Poised For Upside Amid Strong Growth And Peer Discount

Summary

• Priority Technology is undervalued, with strong revenue and EBITDA growth, expanding high-margin segments, and improving leverage, and yet it trades below peer multiples.
• PRTH's integrated fintech platform and recurring revenue base position it well for secular growth in digital payments, embedded finance, and B2B automation.
• Management is focused on scaling high-margin businesses, cross-selling, cloud integration, and deleveraging, supporting margin expansion and future valuation upside.
• Risks include leverage, competition, and execution, but with continued growth and debt reduction, a 40–50% stock upside is realistic over 12–18 months.

EschCollection

Executive Summary

Priority Technology's (NASDAQ:PRTH) stock appears undervalued given its strong growth outlook. In Q1 2025, the company grew revenue 9% YoY to $224.6 million and adjusted EBITDA by 11%, driven by robust demand for its payments

Analyst’s Disclosure:I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.