Zeta Global's Silent Climb To Platform Power

Quantryon Capital
82 Followers
(13min)

Summary

  • Zeta’s Q1 2025 revenue grew 36% YoY to $264M, with adjusted EBITDA up 53% to $46.7M, reaching a 17.7% margin.
  • Platform-direct revenue hit 73%, up from 67% a year prior, driving higher gross margins and increased ownership of outcomes.
  • Scaled Customer ARPU rose 12% YoY, while Super-Scaled ARPU surged 23% to $1.38M, reflecting strong cross-sell momentum.
  • Zeta’s Agent Studio enables AI-driven segmentation and attribution, supporting 115%+ NRR and faster adoption across enterprise use cases.
  • At ~3.5x EV/Sales and 16x forward P/E, Zeta’s valuation underprices its 2028 targets of $2.1B revenue and $525M EBITDA.
Ai agent. Machine Learning Concepts. AI - Artificial Intelligence.

MF3d

In a digital advertising ecosystem increasingly driven by generative AI hype and budget effectiveness mandates, Zeta Global (NYSE:ZETA) displays a low-key transformation. While most view it as a mid-marketing technology vendor chasing enterprise clients, Zeta keeps inching its way toward becoming

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