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Outfront, Lamar lower as Morgan Stanley processes ad slump

Apr. 20, 2020 10:07 AM ETLAMR, OUTBy: Jason Aycock, SA News Editor2 Comments
  • Outfront Media (NYSE:OUT) is off 5.3% after Morgan Stanley downgraded to Equal Weight, from Overweight, and took an ax to its price target.
  • And Lamar Advertising (NASDAQ:LAMR) is 2.9% lower after the firm lowers its price target as well.
  • That's due to the widely discussed ad market collapse, analyst Benjamin Swinburne writes. Outfront faces at least two quarters of "deteriorating" top-line, margin pressure and rising debt leverage, he says.
  • He's cut his price target on Outfront to $13 from $35 (vs. current $12.61), and cut the target on Lamar to $52 from $94 (vs. a current $51.05).
  • But both stocks would be worth owning in the "early stages of a recovery," he says.

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