- Twilio (NYSE:TWLO) +5% premarket, inked a definitive agreement to acquire Segment for ~$3.2B in Twilio Class A common stock, on a fully diluted and cash free, debt free basis, making Segment a division of Twilio
- Transaction is expected to close in Q4.
- After the acquisition, Twilio will have a combined total addressable market of $79B compared to $62B of Twilio alone.
- "Combined with Twilio's Customer Engagement Platform, we can create more personalized, timely and impactful engagement across customer service, marketing, analytics, product and sales. We are thrilled to welcome Segment to the Twilio team," co-founder and CEO Jeff Lawson commented.
- Segment has a reach of 250K+ within developer community, 5K+ customer reach and base to cross-sell and 350+ integrations to be utilized.
- Strong market leadership of Segment:
