- One year after the successful launch of Topo Chico Hard Seltzer in the United States, Molson Coors Beverage Company (NYSE:TAP) has signed an exclusive agreement with The Coca-Cola Company (KO) to manufacture, market, and distribute Topo Chico Hard Seltzer in Canada.
- The product is scheduled to launch in the summer of 2022.
- Topo Chico Hard Seltzer occupies the No. 3 slot as a new item in the general malt beverages category and garnered a 2.4% share of the U.S. market according to IRI's multi-outlet and convenience store data.
- This success has led to the national expansion of the brand across the United States, which will take place in January of 2022.