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TDK (OTCPK:TTDKY) and The Goodyear Tire & Rubber Company (NASDAQ:GT) collaborate to advance next-generation tire solutions with the goal of accelerating the development and adoption of integrated intelligent hardware and software into tires and vehicle ecosystems.
The two industry leaders are in the process of conducting market research and technical exploration for a joint solution that delivers actionable insights improving vehicle performance, safety and efficiency.
"Working with influential organizations like TDK is essential to further innovate in the intelligence space. TDK's expertise in the sensor and electronics space will be instrumental in maximizing the utility of what a tire can provide," said Chris Helsel, senior VP, Global Operations and CTO, Goodyear.