Review Of FORECAST By Mark Buchanan

May 12, 2013 9:13 AM ET1 Comment
Hazel Henderson profile picture
Hazel Henderson
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FORECAST: WHAT PHYSICS, METEOROLOGY AND THE NATURAL SCIENCES CAN TEACH US ABOUT ECONOMICS by Mark Buchanan, Bloomsbury USA, New York, 2013

Physicist Mark Buchanan does all the heavy intellectual lifting that asset managers and financiers need in order to really understand the worldwide markets they trade in every day. Many economics critics from other disciplines, myself included, and a few beleaguered economists have tried hard over the past 100 years to explain where conventional economic theories from Adam Smith and Léon Walras in the 18th century to Kenneth Arrow and Gerard Debreu in the 1960s went wrong. Economists who tried to expose the fallacies of equilibrium models, efficient markets, rational actors and other flaws in both micro and macroeconomics have usually been ignored, ostracized, denied tenure and some actually were driven to suicide (Henderson, 1981).

Even physicists and chemists suffered similar rejection. Notably in 1915, Nobelist chemist Frederick Soddy (Nobel laureate in 1921) who wrote Cartesian Economics (1921, republished 2012) was ridiculed by the economics establishment. John Maynard Keynes, a mathematician, achieved his exceptional breakthrough using a disequilibrium model in explaining the persistence of stagnation and unemployment. As author Mark Buchanan points out, the stubborn obstinacy of the economics mainstream has not only failed to explain markets and finance and led to the crises of 2007-8, but is still a continual danger to the global economy. Buchanan's urgency in writing Forecast is based on his prediction that future even worse crises are inevitable - unless we overhaul our economics by basing market models on what we know about the behavior of such complex systems from physics, fluid dynamics, engineering, thermodynamics, biology, ecology, behavioral and brain sciences. This is the direction our Principles of Ethical Biomimicry Finance™ take, co-developed with the scientific team led by biologist Janine Benyus at our

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Hazel Henderson profile picture
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Hazel Henderson D.Sc.Hon., FRSA, is the founder of Ethical Markets Media, Certified B Corporation and producer of its TV series. She is a world-renowned futurist, evolutionary economist, a worldwide syndicated columnist, consultant on sustainable development, and author of The Axiom and Nautilus award-winning book Ethical Markets: Growing the Green Economy (2006) and eight other books. Her editorials appear in Wall Street International Magazine and many other media partners, including Other News, and her book reviews appear on SeekingAlpha.com. Her articles have appeared in over 250 journals, including (in the USA) Harvard Business Review, New York Times, Christian Science Monitor; and Challenge, Mainichi (Japan), El Diario (Venezuela), World Economic Herald (China), LeMonde Diplomatique (France) and Australian Financial Review. Since becoming a full-time media executive in 2004, Hazel has stepped down from many of her board memberships, including Calvert Social Investment Fund (1982-2005), the Social Investment Forum and the Social Venture Network. She has been Regent's Lecturer at the University of California-Santa Barbara, Horace Albright Chair in Conservation at the University of California-Berkeley, and advised the U.S. Office of Technology Assessment, the National Academy of Engineering, and the National Science Foundation from 1974 to 1980. She remains on the International Council of the Instituto Ethos de Empresas e Responsabilidade Social, Sao Paulo, Brasil; serves on the Program Council of FORUM 2000, Prague, Czechoslovakia, founded by the late President Vaclav Havel; is a World Business Academy Fellow; an active member of the National Press Club (Washington DC), and a member of the Association for Evolutionary Economics. She is an Honorary Member of the Club of Rome. She shared the 1996 Global Citizen Award with Nobelist A. Perez Esquivel of Argentina. In 2007, she was elected a Fellow to Britain’s Royal Society of Arts, founded in 1754. She leads the Transforming Finance initiative, created the Green Transition Scoreboard®, co-developed with Calvert the GDP alternative renamed the Ethical Markets Quality of Life Indicators, co-organized the Beyond GDP conference for the European Commission, and funded three Beyond GDP surveys, finding strong support worldwide for ESG metrics in national accounting. In 2010, 2012, 2013, and 2014, she was honored as a "Top 100 Thought Leader in Trustworthy Business Behavior" by Trust Across America. In 2012, she was honored with the Reuters Award for Outstanding Contribution to Development of ESG & Investing at TBLI Europe. In 2013, she was inducted into the International Society of Sustainability Professionals Hall of Fame.  Her 2014 monograph, Mapping the Global Transition to the Solar Age, published by ICAEW and Tomorrow’s Company, UK, is available for free download from www.ethicalmarkets.com.

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