Seagate Flourishes As Hard Disk Drives Find New Life In Cloud Storage

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Kevin Quon
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Solid-state drives (SSDs) may be the future of information storage, but try telling hard disk drive (HDDs) manufacturers that they're in the wrong business now and you'll be sure to get taught a lesson. Investors too, occupied with the inevitable transition to SSDs, are ignoring the fact that a much wider movement is upon them. The push towards cloud storage is inevitably growing demand at an alarming rate.

As more and more information gets stored online, companies everywhere ranging from salesforce.com Inc (CRM) to Apple (AAPL) are driving up the need for the commodity that HDD storage space has become. Thanks in part due to the low-cost, high-storage nature of HDDs when contrasted to the alternative found in SSDs, manufacturers of HDDs have found that their medium-term future may be more secure than they're being given credit for on the market.

Indeed, one of the additional reasons that HDDs makers have been taking in lofty profits stems from the fact that there has been an aggressive ongoing consolidation across the face of the industry. In December 2011, Seagate (NASDAQ:STX) completed its acquisition of Samsung's HDD business for a total of $1.375 billion in cash and stock. In March 2012, Western Digital (WDC) officially announced the completed acquisition of Hitachi's HDD business. And with the finalization of these two companies, the market effectively became a duopoly were one to discount the small portion owned by Toshiba (OTCPK:TOSBF).

All of this consolidation effectively comes on the heels of an industry already in recovery mode from the Thai flooding disaster which vastly served to raise HDD prices across the board as supply shrank. Yet for Seagate, such macro picture events have only proven to be prosperous for the HDD manufacturer. Emerging practically unscathed from the flooding incidents, the company has seized upon a unique opportunity to thrive

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