BBCN Bancorp: Profiting From A Growing Specialty Banking Niche

As the economy improves and loan standards ease, loan growth offers profit opportunity for small and midsized banks like BBCN Bancorp (BBCN).

BBCN Bancorp is the former Nara Bancorp, founded in 1989 and headquartered in Los Angeles, California. The bank operates 44 branches, mostly in California, and 5 loan offices, primarily in the West. The bank's focus is on commercial markets and California accounts for 60% of BBCN's loan portfolio.

The key drivers supporting future growth for BBCN include:

  1. Additional growth in commercial demand in its core California market.
  2. Expansion into new markets including Seattle and Chicago.

BBCN's niche market.

BBCN is a specialty bank catering to Korean Americans residing in the United States. The bank's market is similar to competitor Wilshire Bancorp (WIBC), which I discussed here,

Korean Americans are the 7th largest immigrant group in the country and the market serving them is growing. Over 1.3 million people of Korean descent live in the United States thanks to a 27-fold jump in immigration since 1970.

California offers the largest concentration of Korean Americans and the Golden State expects travel to and from Korea will climb 6% this year, resulting in Korean tourism spending growth of 8.7%, or nearly $1 billion. California expects this trend to continue, with Korean travel climbing 24% over the next three years.

Some of the travel increase will be tied to the Korean Free Trade Agreement signed by the U.S. in 2012. Currently, trade between the two countries is roughly $100 billion and the agreement is likely to spark new Korean oriented businesses in California, supporting financial services demand.

BBCN is targeting other geographic markets too.

BBCN has been in the important Korean-American New Jersey and New York markets for years. Bergen County towns, including Palisades Park, are heavily populated with Korean Americans. From

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